New Markets Initiative
STO blogger Norm Schultz discusses key demographics that could help us grow boating. Read the full story here.
BI Editor Jonathan Sweet: "Marine industry still missing the boat on diversity." Read the full story here.
Diversity Task Force Co-Chair Lou Sandoval was featured in this article published on October 28th by Soundings Trade Only, and the article also addresses the efforts of the Recreational Boating & Fishing Foundation to grow Hispanic participation in boating. Read the full article here.
The Recreational Boating & Fishing Foundation made a presentation at the International Boatbuilders' Exhibition & Conference in Sept. 2013. The article featuring an overview of the presentation's focus can be found here.
In its February 2012 issue, Boating Industry featured an article on the search for new boat buyers, covering the opportunity for attracting buyers from diverse backgrounds. Read the full story here.
STO Blogger Norm Schultz: "Should white boaters be replaced in our ads?" Read the full story here.
STO Blogger Norm Schultz: "Industry should focus on growing Hispanic market." Read the full story here.
STO blogger Norm Schultz addresses the diversity issue in boating. You can read the full story here.
A panel discussion, organized by the Boating Writers International and moderated by the RBLC's Bill Sisson, was held to discuss the affordability issue at the 2014 Miami International Boat Show. Read the full story here.
The affordability issue has long been a topic of the marine industry. This article provides some insight into how Brunswick thinks about the subject. Read the full story here.
STO Blogger Norm Schultz: "We must introduce kids to boating." Read the full story here.